Events are great occasions for featuring and showing videos. They are also ideal for capturing video. Our event video production services have supported a wide range of clients in a variety of ways. Here are some common uses of event video production with samples.
It’s hard to think of any event without a speaker. Most corporate events feature many speakers. More and more video is finding its way into event programming. We see this most often for nonprofit fundraising events, but corporate events are starting to follow suit. A classic example of this is Apple’s keynote which happens twice a year. There are plenty of speakers, but almost every speaker shows a new product video.
A good video makes an audience pause and pay attention in a way that a speaker doesn’t. And when you have their attention, you can deliver key messages with a variety of goals in mind - highlighting a product, showcasing your team, explaining your company’s culture, revealing your strategy for the future. Sometimes it’s a great way to make people laugh and get them primed for your event.
Events are great communication tools, but they are not without their challenges. They are expensive to produce, key players often can’t make them and their marketing shelf life is short.
A good way to protect your investment and extend the reach of your event is to create a highlight video that features key moments and interviews from attendees. If done right, an event highlight video documents the event and what made it worthwhile. It can appeal equally to people who were there and people who were not able to attend.
Most events feature great speakers who are selected because they have valuable insight and content.
Filming these speeches so they can be shared and accessed after the event is a great idea. People who attended the event can revisit, review and share the content. People who weren't at the event can access it for the first time.
The average speaker talks for at least 30 minutes which is way too long for an internet video. Break the speech down into bite size pieces by topic and arrange them into a video playlist.
A good testimonial video is one of the strongest pieces of marketing you can do. Look no further than Amazon to consider the power of testimonials. I rarely buy anything without first consulting buyer reviews and seeing what kind of star rating the product has. Online text reviews are easy to produce and you’re not hampered by geography and logistics.
Video is a different story. Most companies are nation wide if not world wide. This means their clients/customers are all over the place which makes producing video testimonials expensive. However this is not the case when you have an event where clients are coming to you. Several clients of ours have taken advantage of this and had us interview their clients at their annual event. There really is no more cost effective way of getting video client testimonials.