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After The Shoot - A Blog About Story Driven Video Production

9 Video Best Practices from Content Marketing Leaders

Posted by Jeff Brandt on Oct 14, 2013 10:38:00 AM

For years marketing has been shifting from a broadcast model to an inbound model.

The internet and the power of search engines has put the locus of control in the customers’ hands. They are now free to decide if, when and how they interact with companies on the internet. As a response companies have shifted their marketing efforts from sales pitches and spin to customer education and value added content that establishes them as subject matter experts. This new approach has spawned a massive proliferation of web marketing content. As this trend continues, companies are noticing more and more competition and finding it harder to cut through the noise.

Last week, Brightcove sponsored a webinar series called Conversation to Conversion with Trip Kucera (Sr. Research Analyst at Aberdeen) and Steve Rotter (VP of Marketing, Brightcove) to discuss how video is playing a role in this new marketing world.

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Topics: video promotion, inbound marketing

5 Make Or Break Tips For Your Online Video Production

Posted by Jeff Brandt on Oct 3, 2013 1:55:00 PM

I’ve been noticing that a lot of my clients are in the midst of rebranding/rebuilding their website and are looking to add online video to the mix. Website video is quickly changing from a luxury to a NECESSITY. If a potential customer is choosing between two companies and one has a compelling video and the other doesn’t,  the one with video very often wins the business. Here are 5 tips to help guide your online video production:

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Topics: video promotion, video production tips, content tips

The Power of Integrating Video into Email Marketing

Posted by Jeff Brandt on May 7, 2013 10:22:00 AM

In an earlier article, I talked about using email and video together as part of an inbound marketing strategy. I am going to walk you through a recent example to show you how I integrate video with email marketing.

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Topics: video promotion, inbound marketing

My Three Amigos - Blogging, Email and Non Profit Video Production

Posted by Jeff Brandt on Apr 3, 2013 10:12:00 AM

By nature I'm a huge fan of internet video but there's something special that happens when you integrate it with blogging and email. In this new inbound marketing age, you need every advantage you can get.

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Topics: nonprofit video production, non profit video production, video promotion, inbound marketing

Size Matters - The Perfect Length For A Non Profit Video Production

Posted by Jeff Brandt on Mar 13, 2013 9:04:00 AM

Let me add my name to the dubious list of marketers who have used "size matters" in a marketing message. One of the most frequent questions I get when meeting with a client is, "How long should the video be?" It's a great question that you should carefully consider when delivering video over the web. The simple answer is 2 minutes or less.  And less than 90 seconds is even better.

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Topics: nonprofit video production, non profit video production, video promotion

4 HOT Tips To Make Sure Your Non Profit Video Production Gets Seen

Posted by Jeff Brandt on Mar 6, 2013 7:01:00 PM

If a tree falls in a forest and no one is around to hear it, does it make a sound? The answer is NO! If you make a great video and no one sees it, what's the point? Here are 4 tips to make sure your non profit video gets seen.  

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Topics: nonprofit video production, non profit video production, video promotion

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