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After The Shoot - A Blog About Story Driven Video Production

Creative Ways To Produce Web Video Content With Less Effort

Posted by Jeff Brandt on Jan 27, 2016 11:26:28 AM

The shift from traditional marketing to content marketing has put a lot of pressure on organizations to regularly create and share content. Producing this content from the ground up can be a painful and time intensive exercise. It’s a lot easier to build a content creation process that taps into the things you are already doing.  One great example of this, is mining a live event for content and then repurposing it for online consumption.

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Topics: video production tips, content tips

Video Production For Websites - 3 Useful Tips

Posted by Jeff Brandt on May 19, 2014 11:52:00 AM
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Topics: video production tips, content tips

5 Solid Gold Tips For Making A Recruiting Video

Posted by Jeff Brandt on Jan 14, 2014 11:40:00 AM

When people are looking for a new job, they are primarily interested in two things - the work and the people.

Determining what the work entails is usually an easier task than figuring out what the people and culture are like. For most, the people are actually more important than the work. So how do you give applicants a feel for your company without having them come visit and talk to several different employees? Drum roll please…. a recruiting video. It can be an incredibly efficient way to make a strong first impression and attract top talent. Take a look at this example below.   

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Topics: video production tips, recruiting videos

Is Your iPhone a Legitimate Video Camera? (iPhone Video Tips)

Posted by Jeff Brandt on Jan 9, 2014 3:34:00 PM

People rave about the quality of video on an iPhone and it’s hard to disagree. So much power in such a small package. More and more great photos are being taken on iPhones and I think that trend will continue with video. The old adage is definitely true - the best camera is the one that you have with you.

I work with a very skilled photographer, Scott Cohen, who is a virtuoso with an iPhone. He has long been pushing me to do a video that is shot with just an iPhone. I have always been reluctant. Why would we shoot with an iPhone when we have much better cameras? Is it just to say that we can do it? Is it a legitimate video camera? I think the answer lies somewhere in between.  

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Topics: video production tips

5 Make Or Break Tips For Your Online Video Production

Posted by Jeff Brandt on Oct 3, 2013 1:55:00 PM

I’ve been noticing that a lot of my clients are in the midst of rebranding/rebuilding their website and are looking to add online video to the mix. Website video is quickly changing from a luxury to a NECESSITY. If a potential customer is choosing between two companies and one has a compelling video and the other doesn’t,  the one with video very often wins the business. Here are 5 tips to help guide your online video production:

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Topics: video promotion, content tips, video production tips

4 Video Production Tips Learned During The Guerrilla Film Challenge

Posted by Jeff Brandt on Aug 29, 2013 3:43:00 PM

Storyboard Films recently participated in the 2013 Guerrilla Film Challenge. We were tasked with writing, shooting, and editing a 5-8 minute film in 48 hours. Trying to accomplish so much in such a short time period placed a lot of emphasis on smart project management and collaborative team play. Needless to say, we learned a lot from the experience and thought we would share. Here are 4 crucial video production tips we gleaned from the experience.

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Topics: video production tips

5 Tips for Shooting Great Footage - MN Video Production Lessons

Posted by Jeff Brandt on May 28, 2013 5:20:00 PM

The appetite for online video continues to increase but it doesn't always make sense to hire someone to shoot your video. When you're doing it in-house, following a couple easy tips can make a huge difference in the overall quality. Here are 4 steps that will make your video footage sizzle!

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Topics: nonprofit video production, video production tips

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