Video is a great tool for recruiting top talent. When people are looking for a new job, they are obviously interested in job description, pay, benefits and stuff like that. But they are equally interested in getting a feel for the company, its culture and its employees. Video can give candidates an inside look at a company. And best of all, it’s scalable. You don’t need to conduct a bunch of informational interviews and tours. One good video can serve anyone that’s interested in the company. We just finished a recruiting video for a successful software company that is experiencing tremendous growth. Here are 4 tips we used.