The appetite for online video continues to increase but it doesn't always make sense to hire someone to shoot your video. When you're doing it in-house, following a couple easy tips can make a huge difference in the overall quality. Here are 4 steps that will make your video footage sizzle!
You need 3 things for successful video: interviews, b-roll footage and music. If you’re not familiar with the term b-roll, here’s a quick run down from our friends at wikipedia. The more videos I make the more I realize how critical b-roll is. It can make or break a non profit video production. Don’t get me wrong, you need good interviews and music, but at the end of the day great footage can move people in a way that a talking head can’t.
You can shoot an interview or select music any time but capturing great b-roll is all about being in the right place at the right time - that visit to a special site, the program that only runs at certain times, an annual event, and so on. If you approach shooting b-roll on a project basis, you are stuck with whatever falls within that project’s time frame. Sometimes you get lucky, but more often than not you will find yourself wishing for footage from an event or project the could help tell your story.
By nature I'm a huge fan of internet video but there's something special that happens when you integrate it with blogging and email. In this new inbound marketing age, you need every advantage you can get.
Try to watch TV for 5 minutes without hearing a soundtrack. It's nearly impossible. Music adds another layer of depth. A good soundtrack is invaluable to any non profit video production. It can create emotion... establish a mood... provide energy, etc. The video below takes you through three samples before and after a soundtrack has been added.
Let me add my name to the dubious list of marketers who have used "size matters" in a marketing message. One of the most frequent questions I get when meeting with a client is, "How long should the video be?" It's a great question that you should carefully consider when delivering video over the web. The simple answer is 2 minutes or less. And less than 90 seconds is even better.
If a tree falls in a forest and no one is around to hear it, does it make a sound? The answer is NO! If you make a great video and no one sees it, what's the point? Here are 4 tips to make sure your non profit video gets seen.
In an earlier post I preached about the virtues of interviewing people instead of using a script. Not only is interviewing better, it is easier. All this is very true…you may sense a "but" coming…and it is…BUT interviewing, like anything else, requires some level of skill. And that skill plays a direct role in the quality of performances you get. Here are 5 tips to make that next interview performance Oscar worthy.
The obvious choice isn't always the best. People in your non profit will feel pressure to have a subject matter expert or "an authority." This isn't a bad idea but in the interview game of "roshambo" (rock, paper, scissors), passion always trumps expertise. It just may be that one of your volunteers will have a much easier time making an emotional connection with your audience than a board member.
The original title of this article used a McDonald's value meal metaphor but it didn't really hold up and using a McDonald's reference with a nonprofit crowd is a super bad idea. Onward and upward with Video Tapas. So what does all this have to do with your next nonprofit video production?
Websites are so early 2000's...it's all about video theses days. Are you feeling pressure to produce a video for your nonprofit? If you are, do yourself a favor and forego the painful process of writing a script. Why you ask?
Topics: nonprofit video production