One of the first things I ask when I meet with a new client is, “Why do you want to make a video?”
Frequently clients talk about how they need to disseminate information or explain something.
Usually it’s information that already exists on their website, newsletters or some other marketing piece. So why do they want to cover the same information again? The thinking is that people aren’t getting it so they need to make a video to capture attention. The real power of non profit video production is its ability to inspire and motivate. If you can inspire someone, they will be motivated to seek out other kinds of information you have for them.