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After The Shoot - A Blog About Story Driven Video Production

Information vs Inspiration - Non Profit Video Production Prize Fight!

Posted by Jeff Brandt on Apr 11, 2013 7:26:00 PM

One of the first things I ask when I meet with a new client is, “Why do you want to make a video?”

Frequently clients talk about how they need to disseminate information or explain something.

Usually it’s information that already exists on their website, newsletters or some other marketing piece. So why do they want to cover the same information again? The thinking is that people aren’t getting it so they need to make a video to capture attention. The real power of non profit video production is its ability to inspire and motivate.  If you can inspire someone, they will be motivated to seek out other kinds of information you have for them.

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Topics: non profit video production, content tips

My Three Amigos - Blogging, Email and Non Profit Video Production

Posted by Jeff Brandt on Apr 3, 2013 10:12:00 AM

By nature I'm a huge fan of internet video but there's something special that happens when you integrate it with blogging and email. In this new inbound marketing age, you need every advantage you can get.

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Topics: nonprofit video production, non profit video production, video promotion, inbound marketing

Bono, Obama & Dylan - The Non Profit Video Production Music Party

Posted by Jeff Brandt on Mar 19, 2013 9:06:00 PM

Try to watch TV for 5 minutes without hearing a soundtrack. It's nearly impossible. Music adds another layer of depth. A good soundtrack is invaluable to any non profit video production. It can create emotion... establish a mood... provide energy, etc. The video below takes you through three samples before and after a soundtrack has been added.

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Topics: nonprofit video production, non profit video production, music and soundtracks

Size Matters - The Perfect Length For A Non Profit Video Production

Posted by Jeff Brandt on Mar 13, 2013 9:04:00 AM

Let me add my name to the dubious list of marketers who have used "size matters" in a marketing message. One of the most frequent questions I get when meeting with a client is, "How long should the video be?" It's a great question that you should carefully consider when delivering video over the web. The simple answer is 2 minutes or less.  And less than 90 seconds is even better.

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Topics: nonprofit video production, non profit video production, video promotion

4 HOT Tips To Make Sure Your Non Profit Video Production Gets Seen

Posted by Jeff Brandt on Mar 6, 2013 7:01:00 PM

If a tree falls in a forest and no one is around to hear it, does it make a sound? The answer is NO! If you make a great video and no one sees it, what's the point? Here are 4 tips to make sure your non profit video gets seen.  

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Topics: nonprofit video production, non profit video production, video promotion

5 Oscar Inspired Interview Tips For Your Non Profit Video Production

Posted by Jeff Brandt on Feb 27, 2013 5:35:00 PM

In an earlier post I preached about the virtues of interviewing people instead of using a script. Not only is interviewing better, it is easier. All this is very true…you may sense a "but" coming…and it is…BUT interviewing, like anything else, requires some level of skill.  And that skill plays a direct role in the quality of performances you get. Here are 5 tips to make that next interview performance Oscar worthy.

1. Pick the right people

The obvious choice isn't always the best. People in your non profit will feel pressure to have a subject matter expert or "an authority." This isn't a bad idea but in the interview game of "roshambo" (rock, paper, scissors), passion always trumps expertise. It just may be that one of your volunteers will have a much easier time making an emotional connection with your audience than a board member.

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Topics: nonprofit video production, non profit video production, interviewing techniques

Video Tapas - Bite Sized Nonprofit Video Production

Posted by Jeff Brandt on Feb 21, 2013 10:44:00 AM

The original title of this article used a McDonald's value meal metaphor but it didn't really hold up and using a McDonald's reference with a nonprofit crowd is a super bad idea.  Onward and upward with Video Tapas.  So what does all this have to do with your next nonprofit video production?

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Topics: nonprofit video production, non profit video production

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