You need 3 things for successful video: interviews, b-roll footage and music. If you’re not familiar with the term b-roll, here’s a quick run down from our friends at wikipedia. The more videos I make the more I realize how critical b-roll is. It can make or break a non profit video production. Don’t get me wrong, you need good interviews and music, but at the end of the day great footage can move people in a way that a talking head can’t.
You can shoot an interview or select music any time but capturing great b-roll is all about being in the right place at the right time - that visit to a special site, the program that only runs at certain times, an annual event, and so on. If you approach shooting b-roll on a project basis, you are stuck with whatever falls within that project’s time frame. Sometimes you get lucky, but more often than not you will find yourself wishing for footage from an event or project the could help tell your story.
One of the first things I ask when I meet with a new client is, “Why do you want to make a video?”
Usually it’s information that already exists on their website, newsletters or some other marketing piece. So why do they want to cover the same information again? The thinking is that people aren’t getting it so they need to make a video to capture attention. The real power of non profit video production is its ability to inspire and motivate. If you can inspire someone, they will be motivated to seek out other kinds of information you have for them.