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After The Shoot - A Blog About Story Driven Video Production

Don’t Tell Them Everything You Do, Tell Them A Story

Posted by Jeff Brandt on Feb 15, 2016 4:23:52 PM

I recently read Simon Sinek’s “Leaders Eat Last.” It’s a great book with lots of insight. One particular excerpt really stood out to me and it wasn’t really about leadership. Sinek writes,

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Topics: content tips, video fundraising

Creative Ways To Produce Web Video Content With Less Effort

Posted by Jeff Brandt on Jan 27, 2016 11:26:28 AM

The shift from traditional marketing to content marketing has put a lot of pressure on organizations to regularly create and share content. Producing this content from the ground up can be a painful and time intensive exercise. It’s a lot easier to build a content creation process that taps into the things you are already doing.  One great example of this, is mining a live event for content and then repurposing it for online consumption.

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Topics: video production tips, content tips

4 Tips For Producing A Great Recruiting Video

Posted by Jeff Brandt on Feb 16, 2015 11:44:00 AM

Video is a great tool for recruiting top talent. When people are looking for a new job, they are obviously interested in job description, pay, benefits and stuff like that. But they are equally interested in getting a feel for the company, its culture and its employees. Video can give candidates an inside look at a company. And best of all, it’s scalable. You don’t need to conduct a bunch of informational interviews and tours. One good video can serve anyone that’s interested in the company. We just finished a recruiting video for a successful software company that is experiencing tremendous growth. Here are 4 tips we used.

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Topics: content tips, recruiting videos

Keys To Evaluating A Subject For Testimonial Video

Posted by Jeff Brandt on Jan 15, 2015 11:48:00 AM

The power of a good testimonial video is undeniable. When someone else toots your horn with passion and conviction, it’s hard to beat. But how do you make a good testimonial video? The most important step has nothing to do with the production of the video. It has to do with who you put into the video. Picking the right person with the right story is critical! Here are 4 questions to help evaluate potential testimonial candidates:

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Topics: content tips, video testimonials

Leadership and Humor - Using A Funny Video To Drive A Message Home!

Posted by Jeff Brandt on Sep 18, 2014 11:51:00 AM

I recently completed a project and was reminded of the power of leadership and humor. People are naturally drawn to leaders who don't take themselves too seriously and can provide a laugh...even when it’s at their own expense.

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Topics: content tips

Video Production For Websites - 3 Useful Tips

Posted by Jeff Brandt on May 19, 2014 11:52:00 AM
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Topics: video production tips, content tips

Our Give to the Max Raffle Prize - a video for CROWDFUNDING!

Posted by Jeff Brandt on Nov 12, 2013 6:06:00 PM
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Topics: nonprofit video production, content tips, video fundraising

5 Make Or Break Tips For Your Online Video Production

Posted by Jeff Brandt on Oct 3, 2013 1:55:00 PM

I’ve been noticing that a lot of my clients are in the midst of rebranding/rebuilding their website and are looking to add online video to the mix. Website video is quickly changing from a luxury to a NECESSITY. If a potential customer is choosing between two companies and one has a compelling video and the other doesn’t,  the one with video very often wins the business. Here are 5 tips to help guide your online video production:

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Topics: video promotion, content tips, video production tips

Use The Movie Formula to Make A Great Testimonial Video

Posted by Jeff Brandt on Aug 5, 2013 1:57:00 PM
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Topics: content tips, video testimonials, testimonial video

4 Steps for Producing a Powerful Testimonial Video

Posted by Jeff Brandt on Jul 9, 2013 10:28:00 AM
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Topics: interviewing techniques, content tips, video testimonials

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