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After The Shoot - A Blog About Story Driven Video Production

6 Essential Tips For Filming Kid Interviews

Posted by Jeff Brandt on Jan 5, 2016 4:04:01 PM

I produce a lot of interview style videos for corporate branding, product promotions, recruiting and fundraising. I’ve had quite a few projects where I’ve had to interview kids. These can be both fun and extremely challenging. Having just finished up another one with the good folks at BrightPeak, I thought I would share some useful tips.

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Topics: interviewing techniques

4 Tips For Producing A Great Recruiting Video

Posted by Jeff Brandt on Feb 16, 2015 11:44:00 AM

Video is a great tool for recruiting top talent. When people are looking for a new job, they are obviously interested in job description, pay, benefits and stuff like that. But they are equally interested in getting a feel for the company, its culture and its employees. Video can give candidates an inside look at a company. And best of all, it’s scalable. You don’t need to conduct a bunch of informational interviews and tours. One good video can serve anyone that’s interested in the company. We just finished a recruiting video for a successful software company that is experiencing tremendous growth. Here are 4 tips we used.

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Topics: content tips, recruiting videos

Keys To Evaluating A Subject For Testimonial Video

Posted by Jeff Brandt on Jan 15, 2015 11:48:00 AM

The power of a good testimonial video is undeniable. When someone else toots your horn with passion and conviction, it’s hard to beat. But how do you make a good testimonial video? The most important step has nothing to do with the production of the video. It has to do with who you put into the video. Picking the right person with the right story is critical! Here are 4 questions to help evaluate potential testimonial candidates:

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Topics: content tips, video testimonials

Leadership and Humor - Using A Funny Video To Drive A Message Home!

Posted by Jeff Brandt on Sep 18, 2014 11:51:00 AM

I recently completed a project and was reminded of the power of leadership and humor. People are naturally drawn to leaders who don't take themselves too seriously and can provide a laugh...even when it’s at their own expense.

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Topics: content tips

Video Production For Websites - 3 Useful Tips

Posted by Jeff Brandt on May 19, 2014 11:52:00 AM
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Topics: video production tips, content tips

Leadership and Humor Are A Great Combo!

Posted by Jeff Brandt on Apr 11, 2014 11:56:18 AM
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Finding Inspiration at The Innovation Salon Lab Experience Event

Posted by Jeff Brandt on Jan 21, 2014 4:48:00 PM

I got a chance to hang out with Nick Powley, Simon Mehalek, Hunter Dunbar & Mac Cameron at the Innovation Salon Event in St. Paul. Innovation and the entrepreneurial spirit are alive and well in the Twin Cities. 

As Hunter points out in the video below, "all the great companies...Disney, 3M...all started out in a basement or a garage." But did they have as much fun as these guys are having? If you ever have a chance to go to one of the events, jump on it. It was a truly special evening.  

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5 Solid Gold Tips For Making A Recruiting Video

Posted by Jeff Brandt on Jan 14, 2014 11:40:00 AM

When people are looking for a new job, they are primarily interested in two things - the work and the people.

Determining what the work entails is usually an easier task than figuring out what the people and culture are like. For most, the people are actually more important than the work. So how do you give applicants a feel for your company without having them come visit and talk to several different employees? Drum roll please…. a recruiting video. It can be an incredibly efficient way to make a strong first impression and attract top talent. Take a look at this example below.   

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Topics: video production tips, recruiting videos

Is Your iPhone a Legitimate Video Camera? (iPhone Video Tips)

Posted by Jeff Brandt on Jan 9, 2014 3:34:00 PM

People rave about the quality of video on an iPhone and it’s hard to disagree. So much power in such a small package. More and more great photos are being taken on iPhones and I think that trend will continue with video. The old adage is definitely true - the best camera is the one that you have with you.

I work with a very skilled photographer, Scott Cohen, who is a virtuoso with an iPhone. He has long been pushing me to do a video that is shot with just an iPhone. I have always been reluctant. Why would we shoot with an iPhone when we have much better cameras? Is it just to say that we can do it? Is it a legitimate video camera? I think the answer lies somewhere in between.  

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Topics: video production tips

A Different Kind of Video Testimonial

Posted by Jeff Brandt on Dec 13, 2013 10:43:00 AM
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