How To Get The Most Out of B-roll In Your Testimonial Videos

Compelling videos consist of great interviews and stunning b roll.  In this edition of "After The Shoot" Jeff talks about how to use b roll as a way to capture authentic moments.

Video Transcript

Today I want to talk a little bit about b-roll. Typically the meaning and the message of the video occurs in the interview. You ask people poignant questions and get them to talk about their organization or program. The b-roll are the things you shoot that you pair with the interview to make it visually interesting. 

One thing I've challenged our team to do is to think about b-roll as an opportunity to function more like a traditional interview. What that means is rather than just shoot b-roll and not pay attention to what's being said, to look at it as a way to capture real interactions between people. Many times those interactions can illustrate ideas that they would communicate in an interview.

We are in San Pedro, California working on a project for The Search Institute which is located in Minneapolis. We’re shooting a program that helps parents and kids develop stronger relationships. Given that backdrop, we're going to make sure that we have good recording devices in various parts of each room so that when they have discussions we can capture them. Those discussions might be just every bit as good an interview sound bite.

I hope that's useful and if you have any questions or comments feel free to leave them below or shoot us an email or give us a call. Thanks a lot and we'll see you next time


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