Storyboard Films focuses on corporate video production designed around genuine interviews with real employees and clients. We avoid using scripts because the script writing process can be thorny, time consuming and uninspired. Listening to someone read a script is often boring and very impersonal.
Passionate people with something to say are never boring. We wholeheartedly believe that videos featuring people having real conversations will trump even the slickest scripted marketing video. And best of all - the process is far simpler!
Our collaboration with clients revolves around these simple ideas:
This philosophy and process can be used for a variety of corporate videos with different goals in mind. Let’s look at a few of them.
One of the most important marketing imperatives used to be having a website. The market has moved on and now there is intense pressure to have a website that actively uses video. The most common entry point is a branding video which serves as an opportunity for you to share your company story with potential clients and customers.
Good company videos are inspirational and not informational. Marketers often refer to this as focusing on “the why” and not “the what.” People really want to know why your company exists and why they should care. As Simon Sinek points out, “People don’t buy what you do. People buy why you do it.”
Is there anything more powerful from a marketing perspective than a heartfelt customer testimonial? When was the last time you bought something without soliciting input from someone who had bought or used the service you were considering? Think about Amazon and the power of those customer reviews. Nothing sells a company or service more than a loyal customer who isn’t shy about why they are so happy and pleased.
The key go a good customer testimonial is structuring questions that allow a person to walk through their buying decision. This is usually arranged in 3 simple parts. What was your need? Why did you choose x? And what were the results?
A case study is a different shade of a client testimonial that goes into much more depth. The primary focus is on the client and not the company. Most good case studies have a clear story arc and follow this general structure:
This is by no means an exhaustive list - just a sample of the most common uses that we see. There really is no limit to what you can do with good conversations with passionate people.