Blog

How To Get The Most Out of B-roll In Your Testimonial Videos

Posted by Jeff Brandt on Apr 14, 2017 3:33:58 PM

Compelling videos consist of great interviews and stunning b roll.  In this edition of "After The Shoot" Jeff talks about how to use b roll as a way to capture authentic moments.

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Topics: testimonial video

How To Pair The Right Interview Questions With The Right Subject

Posted by Jeff Brandt on Apr 12, 2017 9:15:02 AM

Conducting interviews for a video sounds easy enough until you actually have to do it.  In this edition of "After The Shoot" Jeff explains his approach to making sure the right questions are paired with the right subject.

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How To Pick A Good Interview Location

Posted by Jeff Brandt on Apr 12, 2017 9:14:18 AM

Picking the right interview location can make or break a video. In this edition of "After The Shoot" Jeff identifies 3 main criteria for evaluating locations.

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How long should a fundraising video be?

Posted by Jeff Brandt on Jan 27, 2017 2:08:51 PM

Quite often a new client will come to me and say “I want to make a 3 minute video” or “I want to make a 5 minute video.” I always find this a little backwards.  Determining the length for your video is a little like putting the cart before the horse.  You should always start with your intended audience and purpose and let that determine length.   

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Tips For Hiring A Video Production Company in Minneapolis

Posted by Jeff Brandt on Nov 15, 2016 11:01:45 AM
We were just added to the fine list of Minneapolis Ad Agencies at agencylist.org . I thought it would be a good time to share my thoughts on what questions to ask when hiring a video production company.
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Don’t Tell Them Everything You Do, Tell Them A Story

Posted by Jeff Brandt on Feb 15, 2016 4:23:52 PM

I recently read Simon Sinek’s “Leaders Eat Last.” It’s a great book with lots of insight. One particular excerpt really stood out to me and it wasn’t really about leadership. Sinek writes,

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Topics: content tips, video fundraising

Creative Ways To Produce Web Video Content With Less Effort

Posted by Jeff Brandt on Jan 27, 2016 11:26:28 AM

The shift from traditional marketing to content marketing has put a lot of pressure on organizations to regularly create and share content. Producing this content from the ground up can be a painful and time intensive exercise. It’s a lot easier to build a content creation process that taps into the things you are already doing.  One great example of this, is mining a live event for content and then repurposing it for online consumption.

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Topics: video production tips, content tips

6 Essential Tips For Filming Kid Interviews

Posted by Jeff Brandt on Jan 5, 2016 4:04:01 PM

I produce a lot of interview style videos for corporate branding, product promotions, recruiting and fundraising. I’ve had quite a few projects where I’ve had to interview kids. These can be both fun and extremely challenging. Having just finished up another one with the good folks at BrightPeak, I thought I would share some useful tips.

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Topics: interviewing techniques

4 Tips For Producing A Great Recruiting Video

Posted by Jeff Brandt on Feb 16, 2015 11:44:00 AM

Video is a great tool for recruiting top talent. When people are looking for a new job, they are obviously interested in job description, pay, benefits and stuff like that. But they are equally interested in getting a feel for the company, its culture and its employees. Video can give candidates an inside look at a company. And best of all, it’s scalable. You don’t need to conduct a bunch of informational interviews and tours. One good video can serve anyone that’s interested in the company. We just finished a recruiting video for a successful software company that is experiencing tremendous growth. Here are 4 tips we used.

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Topics: content tips, recruiting videos

Keys To Evaluating A Subject For Testimonial Video

Posted by Jeff Brandt on Jan 15, 2015 11:48:00 AM

The power of a good testimonial video is undeniable. When someone else toots your horn with passion and conviction, it’s hard to beat. But how do you make a good testimonial video? The most important step has nothing to do with the production of the video. It has to do with who you put into the video. Picking the right person with the right story is critical! Here are 4 questions to help evaluate potential testimonial candidates:

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Topics: content tips, video testimonials